When SEO doesn't work, it's often because you started with a checklist or a set of tactics without direction. The strategy means that we use research, we set objectives, we plan a methodology, we measure the impact and we have integrated mechanisms that allow for agility. This checklist item is one of the 3 main reasons why your SEO isn't working. Google uses machine learning more frequently in both its Panda algorithm and the core algorithm to identify high-value content and rank it in its organic search results.
SEO isn't dead, it's just changing. If your budget is too small, you might not be able to do everything you want and end up saying that SEO isn't working for you. The main aspect of off-page SEO is link building, but it also includes things like social media, creating appointments, and your Google My Business listing. When choosing your digital agency to help you do SEO, think about generating long-term value, creating great experiences, building your brand and publishing great content.
So you're testing SEO yourself, or maybe you've hired an SEO company or consultant to do SEO for your business. Google is smarter than you think and will eventually catch up with your strategy and penalize your website, causing your website's SEO strategy to fail. The point is that a bad social media strategy hurts your SEO because you can't generate that potential interaction with your site. On the other hand, if you're an SEO company, here's how to convince your customers to buy your SEO services.
While Google doesn't use social media signals as ranking factors, using these sites still helps your SEO efforts. Another common situation we see is when a company offers SEO but doesn't provide the service internally. Well, that's the simplest explanation for your SEO campaign not working well, based on your expectations; your SEO strategy is out of date and not up to date with current SEO trends. New clients often come to me because they're not satisfied with the results they got from their previous SEO partners.
If you're working with an SEO marketer who's still using old techniques, you may be slowing your online growth.