Technical SEO One of the most important technical aspects of SEO is page speed. When users visit your page, they don't want to wait forever for it to load. If you want to see the best results with your page, you need to make sure it loads quickly. You can control the speed of your page with Google PageSpeed Insights.
On-page SEO, also known as in-place SEO, is the process of optimizing the content of your website. This can include the body text, keywords, headings, meta titles, meta descriptions, images, and more. Incorporating on-page SEO into your marketing efforts is useful for search engines to understand the content of your site. And once Google understands your website, it can reward you by displaying it for the search queries it deems relevant.
Off-page SEO is pretty much everything that doesn't happen on your website. Off-page SEO is about creating exposure and trust for your company, which can ultimately lead to more visitors and sales. Most off-page SEO work focuses on link building. If you don't know, link building is the practice of getting other reputable websites to link back to your site.
Technical SEO refers to actions taken to help search engines crawl your website and improve the user experience (UX). As search engines and their algorithms become more complex, these requirements change, meaning that this type of SEO is constantly evolving. To ensure that there are no issues with traceability and UX, your technical SEO efforts must be efficient. Local SEO is a variation of SEO that focuses on a specific area, rather than a national approach.
It's about increasing your online presence in your community and promoting your products or services to local customers. Some ways to improve your local SEO include writing custom local landing pages, optimizing your local profiles, sending spam on Google Maps, creating local links, and much more. Accurate and reliable ranking tracking with unlimited keyword capacity and competitive comparisons with rankings in more than 180 countries. Access the entire search landscape and discover content opportunities with the most comprehensive and up-to-date keyword data set, covering more than 30 billion keywords in 170 countries.
The site's performance is rated from 0 to 100 and then has a breakdown of response codes, content size, types of requests, requests by domain, and a waterfall graph that lets you see details about file load times. For quick checks, GTmetrix, Pingdom and PageSpeed Insights are good, but for in-depth speed analysis, you can opt for GTmetrix and WebPageTest. Connect SEO efforts with measurable KPIs, from rankings to site conversions, with the only interactive real-time SEO analysis platform. Only with a complete combination of the 3 types of SEO will you see positive results in the SEO game.
