SEO stands for “search engine optimization”. In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing and other search engines. The more visibility your pages have in search results, the more likely you are to attract attention and attract potential and existing customers to your business. SEO stands for search engine optimization.
SEO is the process of taking steps to help a website or content rank higher on Google. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or web page from search engines. SEO focuses on unpaid traffic (known as natural or organic results) rather than direct traffic or paid traffic. Unpaid traffic can come from different types of searches, such as image search, video search, academic search, news search, and industry-specific vertical search engines.
An SEO marketing strategy is a comprehensive plan to attract more visitors to your website through search engines. Successful SEO includes in-page strategies, which use intention-based keywords, and off-page strategies, which get inbound links from other websites. SEO works by optimizing the content of a website, performing keyword research and obtaining inbound links to increase the ranking of that content and the visibility of the website. You'll learn what SEO is, how it works, and what you need to do to rank your site in search engine results.
Although Keyword Planner was designed to help people with Google Ads campaigns, it can help you find keywords for SEO. Social media and SEO marketing work well together, so don't neglect the social aspect, as they can give a good boost to your SEO efforts. However, in recent years, technical SEO has expanded to include topics such as site loading speed, mobile optimization, and more. The key difference between SEO and paid advertising is that SEO involves an “organic ranking”, meaning that you don't pay to be in that space.
So why would anyone use black hat SEO? On the one hand, because it often takes time to rank a site according to Google guidelines. With that, here's an overview of how to get your technical SEO in order (no coding skills required).